In an online environment your website has approximately 20 seconds to grab the attention of a user, communicate your product or service offering and entice them into interacting with the site.

You then have a matter of minutes to convince your visitor to use you instead of your competitors. The Internet makes it very easy to compare one company against the next, in fact this is exactly what your site's visitors are doing, even if they don't realise it.

When searching online people visit several web sites before they choose which site to use. Your web site's job is to convince them to use you.
Your web site should have a purpose, whether it's to sell a product, generate leads for your sales team or just provide information. The design of your site should be tailored to make it as straight forward as possible for your visitors to perform the action that you want them to.
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Of course it is also important for your site to look good. The look and feel of your site gives your visitors a clear message about the quality of your service. A well designed web site fills your visitors with confidence and makes them feel comfortable in making that decision.

Please note that ads are not allowed in the web design forum. This forum is for discussing web design in general and not for promotions of your own company. If you would like to promote your company in this forum you need to post quality posts about web design and only mention your company in your signature.